Bishop Appasamy School of Management Studies

 
 
Bachelor of Business Administration


Course Content :

The design and content of the curriculum is firmly located within as “Action Learning” framework and the following Management techniques are covered.

  • Management Control
  • Finance Management
  • Managing Information
  • Operation Management
  • Management Theories & Concepts
  • Marketing Management
  • Strategy & Change
  • PC Software
  • Management Information System
  • Human Resource Management
  • Financial Accounting
  • Industrial Psychology
  • Management Process
  • Economics for Excutives
  • Visual Basic-Theory, Practical

Core subjects covered are

Business Communication; Financial Management; Business Law; Cost & Management Accounting; Insurance- Principles & Practices; Entreprenership & Project Mangement; Marketing Management; Promotion Management; CASE Analysis; Investment Management

Application Oriented Studies

Students will undergo training in Product Launch, Customer Service and Marketing. International Business; Research methods for Management;

Project Work

Diploma Courses Offered

  • Retail Mangement
  • Merchandite Management
  • Customer Relationship Mangement

Internship

At the end of the 2nd year, students must attend their internship in a manufacturing industry. A minimum of 4 weeks must be spent in industrial training and a report is to be submitted.

 
<< Previous Next >>

 

Home   |   About Us   |   Aims and Objectives   |   Management   |   Departments   |   Facilities
 Extra curricular Activities   |   Mandatory Disclosure   |   Location   |   Contact Us
Site Designed by Samantha Technologies